For International Business research to benefit society, academics and businesses must connect and work together, says Professor Snejina Michailova. An important step, she says, is to make International Business research more ‘interesting’.
Tourism and hospitality are global industries but some ingredients for promoting entrepreneurship are local; this makes cross-cultural research essential, says tourism and hospitality academic, Dr Craig Lee.
New research is examining how Indigenous values can make the blue economy more culturally relevant, economically impactful, and environmentally sustainable.
Destination marketers can work with migrants to reimagine their marketing strategies in a way that resonates with potential international tourists and creates a more social, community-driven tourism experience, suggests research about ‘sojourner’ social media.
As Aotearoa New Zealand strengthens its Asia-Pacific relationships in the face of many challenges, we can look to deep historical connections for inspiration.
Market diversification is vital as New Zealand businesses re-set and recover in the wake of Covid-19. The Asia-Pacific offers many diversification opportunities, but what should businesses consider when entering new markets in a complex and changing environment?
The Centres of Asia-Pacific Excellence assembled three leading academics and three tertiary students to talk about sustainability leadership, science and action from an Asia-Pacific perspective.