Lifting Aotearoa New Zealand's Asia-Pacific engagement

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Asia-Pacific

Asia-Pacific

“We’re ready to help”: How academics can boost international business with interesting research

“We’re ready to help”: How academics can boost international business with interesting research

For International Business research to benefit society, academics and businesses must connect and work together, says Professor Snejina Michailova. An important step, she says, is to make International Business research more ‘interesting’.

An older man and younger woman, in matching work aprons, enjoy sampling their cafe's food after hours

A cross-cultural view of entrepreneurship

Tourism and hospitality are global industries but some ingredients for promoting entrepreneurship are local; this makes cross-cultural research essential, says tourism and hospitality academic, Dr Craig Lee.

Māori men and women in life jackets perform a haka on the deck of a fishing vessel

Towards an Indigenous blue economy– an interview with Dr Jason Mika

New research is examining how Indigenous values can make the blue economy more culturally relevant, economically impactful, and environmentally sustainable.

A multi-ethnic group of five happy students sitting on stairs outdoors and doing project together

Destination marketing: embrace the sojourners

Destination marketers can work with migrants to reimagine their marketing strategies in a way that resonates with potential international tourists and creates a more social, community-driven tourism experience, suggests research about ‘sojourner’ social media.

A map of New Zealand with lines drawn in all directions of the Asia-Pacific, representing trade and communications routes

Aotearoa's pre-Internet web—an interview with Professor Tony Ballantyne

As Aotearoa New Zealand strengthens its Asia-Pacific relationships in the face of many challenges, we can look to deep historical connections for inspiration.

At night, modern office buildings reflect purple and orange lights onto a calm river

Diversifying into New Asia-Pacific Markets: Pathways for NZ Businesses

Market diversification is vital as New Zealand businesses re-set and recover in the wake of Covid-19. The Asia-Pacific offers many diversification opportunities, but what should businesses consider when entering new markets in a complex and changing environment?

Working Towards Our Sustainable and Equitable Future in the Asia-Pacific

Working Towards Our Sustainable and Equitable Future in the Asia-Pacific

The Centres of Asia-Pacific Excellence assembled three leading academics and three tertiary students to talk about sustainability leadership, science and action from an Asia-Pacific perspective.