Lifting Aotearoa New Zealand's Asia-Pacific engagement

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Tourism

A wooden sign marks the rocky summit of Mount Kinabalu, with jungle in the far lower distance

From Ōtepoti to Kinabalu: making media that makes change

Making media about social and environmental issues is easier than ever but making it persuasive enough to change behaviour is another story, especially when cultural values are at play. Award-winning filmmaker Dr Wiebke Finkler is on a mission to make storytelling more strategic and impactful.

An older man and younger woman, in matching work aprons, enjoy sampling their cafe's food after hours

A cross-cultural view of entrepreneurship

Tourism and hospitality are global industries but some ingredients for promoting entrepreneurship are local; this makes cross-cultural research essential, says tourism and hospitality academic, Dr Craig Lee.

Two customers queue for ice cream from a colourful wheeled cart. Fresh durians hang from the cart

Empowering microentrepreneurs: stories from Bandung

What does success mean to microentrepreneurs in the food streets of Bandung, Indonesia, and what does it tell us about empowerment in the tourism and hospitality industries? University of Otago Tourism PhD graduate Dr. Taufik Abdullah Zoomed into his hometown to find out.

A multi-ethnic group of five happy students sitting on stairs outdoors and doing project together

Destination marketing: embrace the sojourners

Destination marketers can work with migrants to reimagine their marketing strategies in a way that resonates with potential international tourists and creates a more social, community-driven tourism experience, suggests research about ‘sojourner’ social media.