How can tourism and hospitality operators become familiar with the diverse cultures of their customers and so improve their experience, when there are so many other things to do? Online resource Culture Ready makes it possible, thanks to collaboration between academics and operators in the field.
Making media about social and environmental issues is easier than ever but making it persuasive enough to change behaviour is another story, especially when cultural values are at play. Award-winning filmmaker Dr Wiebke Finkler is on a mission to make storytelling more strategic and impactful.
Tourism and hospitality are global industries but some ingredients for promoting entrepreneurship are local; this makes cross-cultural research essential, says tourism and hospitality academic, Dr Craig Lee.
What does success mean to microentrepreneurs in the food streets of Bandung, Indonesia, and what does it tell us about empowerment in the tourism and hospitality industries? University of Otago Tourism PhD graduate Dr. Taufik Abdullah Zoomed into his hometown to find out.
Destination marketers can work with migrants to reimagine their marketing strategies in a way that resonates with potential international tourists and creates a more social, community-driven tourism experience, suggests research about ‘sojourner’ social media.