Accentuate the foreignness: how SMEs can build trust in new markets
It’s not easy being small and foreign in a big market like China, but new research shows how NZ SMEs can turn this challenge into a competitive advantage.
New research paints positive picture for NZ brands—if they stay authentic
How NZ brands can use art to enhance their image in the eyes of international customers
How do kiwi SMEs truly fly offshore? Latin-American comparison offers clues
What capabilities help SMEs not just arrive but thrive in other countries? Research comparing the export journeys of SMEs in Aotearoa, Chile and Colombia highlights what New Zealand SMEs can learn from their Latin-American counterparts.
