![Crowds of shoppers mingle under the lights of a shopping street in Shanghai](/content/images/size/w720/2022/04/Shanghai-shopping-street-iStock-519464988.jpg)
Accentuate the foreignness: how SMEs can build trust in new markets
It’s not easy being small and foreign in a big market like China, but new research shows how NZ SMEs can turn this challenge into a competitive advantage.
SMEs and internationalisation in the Asia-Pacific