For International Business research to benefit society, academics and businesses must connect and work together, says Professor Snejina Michailova. An important step, she says, is to make International Business research more ‘interesting’.
Have skin in the game, walk the talk, travel authentically—just some of the ways international business scholar and global ‘outsider’ Matt Rašković says academics can grapple with global issues, help businesses forge cross-cultural relationships, and tackle some of society’s big challenges.
When planning for international crisis management, plan to set aside your usual assumptions, says Dr Dan Laufer.
It’s not easy being small and foreign in a big market like China, but new research shows how NZ SMEs can turn this challenge into a competitive advantage.
How NZ brands can use art to enhance their image in the eyes of international customers
How can New Zealand organisations succeed when they find themselves in a different cultural context? New research is showing a further step in talent development is required.