Lifting Aotearoa New Zealand's Asia-Pacific engagement

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Pennie Hunt

Pennie Hunt

Pennie Hunt is a writer and film director based in Koputai, Port Chalmers.

A multi-ethnic group of five happy students sitting on stairs outdoors and doing project together

Destination marketing: embrace the sojourners

Destination marketers can work with migrants to reimagine their marketing strategies in a way that resonates with potential international tourists and creates a more social, community-driven tourism experience, suggests research about ‘sojourner’ social media.

A map of New Zealand with lines drawn in all directions of the Asia-Pacific, representing trade and communications routes

Aotearoa's pre-Internet web—an interview with Professor Tony Ballantyne

As Aotearoa New Zealand strengthens its Asia-Pacific relationships in the face of many challenges, we can look to deep historical connections for inspiration.

Crowds of shoppers mingle under the lights of a shopping street in Shanghai

Accentuate the foreignness: how SMEs can build trust in new markets

It’s not easy being small and foreign in a big market like China, but new research shows how NZ SMEs can turn this challenge into a competitive advantage.

Three students of different backgrounds working at an outdoor table enjoying a project together

Cultural intelligence: the new and crucial frontier for talent

How can New Zealand organisations succeed when they find themselves in a different cultural context? New research is showing a further step in talent development is required.