Destination marketers can work with migrants to reimagine their marketing strategies in a way that resonates with potential international tourists and creates a more social, community-driven tourism experience, suggests research about ‘sojourner’ social media.
As Aotearoa New Zealand strengthens its Asia-Pacific relationships in the face of many challenges, we can look to deep historical connections for inspiration.
It’s not easy being small and foreign in a big market like China, but new research shows how NZ SMEs can turn this challenge into a competitive advantage.
How can New Zealand organisations succeed when they find themselves in a different cultural context? New research is showing a further step in talent development is required.