Lifting Aotearoa New Zealand's Asia-Pacific engagement
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Pennie Hunt

Pennie Hunt

Pennie Hunt is a writer and film director based in Koputai, Port Chalmers.
A multi-ethnic group of five happy students sitting on stairs outdoors and doing project together

Destination marketing: embrace the sojourners

Destination marketers can work with migrants to reimagine their marketing strategies in a way that resonates with potential international tourists and creates a more social, community-driven tourism experience, suggests research about ‘sojourner’ social media.
By Pennie Hunt Jun 21, 2022
A map of New Zealand with lines drawn in all directions of the Asia-Pacific, representing trade and communications routes

Aotearoa's pre-Internet web—an interview with Professor Tony Ballantyne

As Aotearoa New Zealand strengthens its Asia-Pacific relationships in the face of many challenges, we can look to deep historical connections for inspiration.
By Pennie Hunt Jun 10, 2022
Crowds of shoppers mingle under the lights of a shopping street in Shanghai

Accentuate the foreignness: how SMEs can build trust in new markets

It’s not easy being small and foreign in a big market like China, but new research shows how NZ SMEs can turn this challenge into a competitive advantage.
By Pennie Hunt Apr 29, 2022
Three students of different backgrounds working at an outdoor table enjoying a project together

Cultural intelligence: the new and crucial frontier for talent

How can New Zealand organisations succeed when they find themselves in a different cultural context? New research is showing a further step in talent development is required.
By Pennie Hunt Mar 31, 2022

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